IKEA

IKEA is best known for its affordable, stylish, and functional flat-pack furniture that customers assemble themselves. Its design philosophy focuses on minimalism, Scandinavian aesthetics, and making home furnishing accessible to a wide audience. After identifying the brand personality traits, I re-designed their iconic logo to modernize and simplify it while still preserving the brand equity. I also applied the logo to a stationary set as well as found new ways to use existing brand assets in a refreshing and consistent way.