Refract
Conference Design & Branding
SPRING 2025
Augmented World Expo (AWE) is one of the world’s leading conferences and expos dedicated to augmented reality (AR), virtual reality (VR), mixed reality (MR)—collectively known as XR (Extended Reality)—as well as related technologies such as spatial computing, wearables, AI, and the metaverse. I rebranded the conference using the conceptual theme "Refract" - the bending of light rays as they pass from one medium to another.
