Fit & FlaIr
Interaction Design
SPRING 2023
Fit & Flair creates comfortable, functional, and stylish active wear for roller skaters. They are committed to offering high quality products that make no compromises between athletic functionality and aesthetics. Fit & Flair understands the unique needs of the roller skating community and has created apparel that caters specifically to those needs. I tapped into the brand's key personality attributes (Unique, Active, Inclusive, Energetic) to create a fun yet functional eCommerce site.
