Fit & FlaIr
Interaction Desgin
Fit & Flair is company that creates comfortable, functional, and stylish active wear for roller skaters. They are committed to offering high quality products that make no compromises between athletic functionality and aesthetics. Fit & Flair understands the unique needs of the roller skating community and has created apparel that caters specifically to those needs. I tapped into the brand's key personality attributes (Unique, Active, Inclusive, Energetic) to create a fun yet functional eCommerce site.
